Some things in life simply make sense for no apparent reason. Like introducing yourself to a new person you never met before, saying good morning and apologising when other people bump into you. We feel the same about organic clothes. It just seems like good common sense to not use either humans or chemicals when producing beautiful garments.

For JADU, when we talk about being organic and sustainable what we actually mean is;

That the production of fabric is made without the involvement of harmful and toxic chemicals, from producing the thread to weaving and dying the fabric, as a result we only use organic certified materials when creating our designs.

To reduce unnecessary emissions of green house gases the production is held as local as possible and consequently all our production is located within India.

And that people involved in the production of fabric and garments should not be used or ill threaded, for that reason all people involved in making a JADU garment are well payed and respected.